Motupohue (Bluff Hill) Visitor Experience
Project location
Bluff, Southland
Client
Great South and Te Runaka O Awarua
Services provided by Frame Group
Feasibility Studies and Options Assessment
Partners
IresonCo – strategic fundraising and project management
Locales – visitor experience design
Southern Quantity Surveyors - quantity surveying
Southern Skies - planning
Frame Group supported Great South and Te Rūnanga o Awarua with early-stage feasibility work to explore a bold new vision for Motupōhue (Bluff Hill), transforming the iconic Southland site into a nationally significant visitor destination.
The concept, led by iwi and shaped through cultural, environmental and tourism lenses, seeks to reconnect visitors with the deep stories of the whenua while boosting regional development. Frame Group was engaged to assess options and constraints for access, structures and track alignments across the site, helping to shape a feasible and costed pathway toward delivery.
Our work supported the client’s wider business case and funding efforts by identifying key physical, cultural and logistical factors that would influence long-term development. The proposed experience includes a cultural welcome space, upgraded walkways, large scale sculptures, spectacular viewing platforms and integrated storytelling.
